Proposal of a method for aligning business values in BPMN process models

Abstract

Ensuring the strategic alignment of an organization’s business values is essential for its success. However, achieving this alignment requires effectively embedding these values in to

process models to drive strategic objectives. A recurring challenge, nonetheless, is the misalign- ment between process models and core business values, which can undermine the organization’s

mission. This study addresses this gap by validating the graphical representation of business values exchanged between the organization and its partners within process models. To achieve this, an empirical validation method is proposed, based on real-world instances, to examine the value specifications embedded in Business Process Model and Notation (BPMN) diagrams. Measuring the perception of business value, however, poses significant challenges due to its subjective and intangible nature, influenced by factors such as quality, price, emotional, and social elements. To tackle these challenges, this study suggests employing fuzzy logic as an analytical tool to evaluate and better understand the impact of these multifaceted variables.

By leveraging fuzzy logic, the study seeks to mitigate the subjectivity, imprecision, and ambi- guity inherent in human reasoning, providing a more accurate analysis of stakeholders’ value perceptions. Through this approach, the study aims to determine whether perceived values are aligned with those specified in BPMN models, thus promoting a more robust alignment with organizational objectives.