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Please use this identifier to cite or link to this item: https://repositorio.ufpe.br/handle/123456789/64943

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DC FieldValueLanguage
dc.contributor.advisorALENCAR, Adailton Laporte de-
dc.contributor.authorSANTOS, João Victor Montenegro dos-
dc.date.accessioned2025-08-08T13:18:39Z-
dc.date.available2025-08-08T13:18:39Z-
dc.date.issued2025-07-30-
dc.identifier.citationMONTENEGRO, João. O valor e as formas: a posição do design no processo produtivo capitalista apos a reestruturação produtiva do capital. 2025. Dissertação (Mestrado em Design) – Universidade Federal de Pernambuco, Recife, 2025.pt_BR
dc.identifier.urihttps://repositorio.ufpe.br/handle/123456789/64943-
dc.description.abstractO valor e as formas: a posição do design no processo produtivo capitalista apos a reestruturação produtiva do capitalpt_BR
dc.language.isoporpt_BR
dc.publisherUniversidade Federal de Pernambucopt_BR
dc.rightsopenAccesspt_BR
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/pt_BR
dc.subjectTeoria crítica do designpt_BR
dc.subjectTrabalho do designerpt_BR
dc.subjectCapitalismopt_BR
dc.subjectReestruturação produtivapt_BR
dc.titleO valor e as formas : a posição do design no processo produtivo capitalista apos a reestruturação produtiva do capitalpt_BR
dc.typemasterThesispt_BR
dc.contributor.authorLatteshttp://lattes.cnpq.br/0749651083318555pt_BR
dc.publisher.initialsUFPEpt_BR
dc.publisher.countryBrasilpt_BR
dc.degree.levelmestradopt_BR
dc.contributor.advisorLatteshttp://lattes.cnpq.br/1079874622852234pt_BR
dc.publisher.programPrograma de Pos Graduacao em Designpt_BR
dc.description.abstractxThis research investigates the place of design in the capitalist production process after the restructuring that began in the 1970s, emphasising its incorporation into a flexible production regime. Exploratory and qualitative in nature, the study adopts a dialectical-materialist approach and combines historical-comparative methods. Its aim is to understand how design drives the development of the productive forces and underpins the mechanisms of management, control, and exploitation of labour power in flexible capitalism. The study also examines the emergence of new forms of precarisation, exploitation, alienation, and replacement of designers’ labour in a context of accelerated informatization and automation. The findings reveal that, once design becomes a productive force in its own right, it occupies an increasingly strategic role in contemporary value-extraction strategies and in the reproduction of capitalist social relations. Project activity progressively escapes designers’ own control, shifting from designing products to designing consumer profiles, while depreciating the utility of artefacts in favour of capital’s imperatives of valorisation. By reinterpreting Marxist categories through the lens of design practice and diagnosing a practical and theoretical crisis in the field, this dissertation contributes to a critical theory of design.pt_BR
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